Phlur is about conscious choices. They love fragrance but don't love the compromises that go into finding something special. Something that's made responsibly but smells amazing. Something that's beautifully packaged but doesn't damage the environment. Something that is luxurious but isn't about a celebrity or fashion designer. 

They exclude all potentially harmful ingredients - no skin irritants and no unnecessary additives. They make sure all of their ingredients are responsibly sourced. They support their community however possible and do not used any materials on the International Union for the Conservation of Nature's Red List of threatened plants. They don't use animal products and are certified by Leaping Bunny for being cruelty-free. They are a supporter of Made Safe and are recognized by One Percent for the Planet for donating more than 1% of their annual net revenues to environmental organizations worldwide. (Specifically, $5 from every bottle goes to either the IUCN or the Central Park Conservancy.) 

Phlur is a cruelty-free perfume company based in Austin, TX that crafts complex, unisex fragrances without parabens, sulfates, phthalates, skin irritants, unnecessary stabilizers, or animal products. They are committed to sustainable products. The company works with its partners to source sustainable ingredients in the most environmentally-friendly way possible. They use FSC-certified boxes that are made with 100% post-consumer cardboard and their full-size bottles are made with 20% recycled glass.