Created by Claude Dir, Current Culture is a poetic portrayal of the limitless California coastline, where anything is possible. It is a fresh fragrance that invigorates like the ocean breeze, opening with the brightness of bergamot zest and white ginger, followed by a mindful energy achieved through calming salt notes, soft musk, and the quiet boldness of matcha tea. The ocean is mysterious, vast and limitless. She reminds you there is always more within you to discover. At the edge of the golden city, you stand at her shores. With the vibrant city as your backdrop, you give in and let your inner creativity take over.
Current Culture is a fresh fragrance that invigorates like the ocean breeze, opening with the brightness of bergamot zest and white ginger, followed by a mindful energy achieved through calming salt notes, soft musk, and the quiet boldness of matcha. Created with Claude Dir in a poetic depiction of the California coast where anything is possible. “I was working on this fragrance while staying in Topanga Canyon, California. Sitting on my porch, I was captivated by the scent of the natural landscape: salty ocean air veiling the herbal green tea I sipped on, sitting atop the mossy green freshness of the Santa Monica mountains. Such an authentic olfactive experience played a key role in the final composition.” Claude Dir.
With top notes of bergamot zest, pink pepper and white ginger; middle notes of matcha, cotton peony and neroli; and base notes of red seaweed, salty moss and musk. Current Culture is an eau de parfum, edp.
ROAN (ROOTS OF A NOMAD) CURRENT CULTURE REVIEWS
Fragrantica: "This perfume doesn’t smell “crazy,” yet in my mind it remains an anomaly. In a market oversaturated with both lackluster matcha lattes and uninspired matcha perfumes, this one offers something truly unique. It leans more toward a matcha tonic, letting the tea’s zesty facets shine alongside ginger and lemon. The real magic, though, is in the seaweed note. I hate aquatics, but this perfume avoids that entirely. Instead of veering fishy, the seaweed feels like opening a window near the ocean. A clean, salty breeze, a breath of fresh sea air. Not overly citrusy, not overwhelming. Just the perfect matcha tea to cool you down."
Fragrantica: "Totally underappreciated fragrance. Very bright and clean. Ginger, sea notes, pepper, soap, macha on the open. It develops nice on the skin, dries down to a tea-lovers dream with moss and musk complementing as the day goes on. Roan has done a great job creating four different and unique fragrances using tea as the inspiration. This is the one I bring out for really hot days."
Fragrantica: "I bought this hoping it’d be my white whale—and I was not wrong. It immediately transports me back home. Imagine yourself in a small coastal town in Southern Oregon. It’s in the high 50s, the sun is shining oh so bright, and you’re taking a morning walk along the coastline during low tide. You’ve brought a cup of steaming hot green tea with lemon to warm your bones as you brace against the chilly morning. The air is salty and wet—you can feel it on your skin. You can smell the seaweed and feel the crisp ocean air in your lungs. You feel so refreshed and grounded. Besides the waves crashing against the rocks, it’s completely silent. You can feel the salt in your hair and the bold gusts of wind against your cheeks. Carried on the wind are the scents of newly bloomed florals from the hillside behind you, leading down to the coast. You feel the only bit of warmth on that beach between your toes: the sun-warmed sand. You sit in awe as you watch the torrential seas of the Pacific Northwest. That is what this smells like to me. There’s no coincidence that this fragrance was inspired by the California coast—there’s no mistaking it. I wanted coastal, not beachy, and that’s exactly what I got. This house continues to amaze me. Their other two fragrances are just as beautiful, and so very different from one another. This will be a permanent addition to my collection for the rest of my life. It’s the only fragrance I have ever smelled that has truly made me homesick. Well done, Roan."
Fragrantica: "Zingy, ooh. And bright. Invigorating and refreshing. Not at all sour or heavy or sweet. I love the snappy salt at the top, and tart neroli. Reminds me vaguely of Lake; without the vanilla, a touch less powdery and more rounded. Ginger enlivens with its spiciness and bergamot shimmers. The tea is soft and calming, but there's such a vibrancy. Definitely my favorite from the house. On my skin, the matcha is more apparent, lingering softly. I was concerned the moss or seawood would offend, but this isn't nearly as marine or green as I thought it might be. Gently aquatic, but far from a true freshie. Instead, the tartness is juicy; that beautiful ginger and neroli. When it's balanced like this I adore ginger in fragrance, and it's my favorite facet here. The red seaweed isn't obvious, but it creates a naturalness that I'm jiving with. It's an intriguing and impressive balance that's slightly floral, vaguely green, distantly damp and a whisper of woods. This is a gentle reflection of the waves; a dip into a warm tide pool, playing with starfish and exploring the gorgeous coral as the rich sunset begins to paint the sky. Perfect sillage for the quiet wearer, it resonates comfortably and cozily with veiled powder. An ideal contrast of warm and refreshing. The ingredients list on ROAN's website showcases an impressive array of natural oils including bergamot, guaiac wood, bitter orange, cardamom and ginger root."
