Burnt Rubbér is the scent of gasoline, oil and burnt rubber that will make every day smell like a day at the track. This fragrance was created in 2015 and was available exclusively through a Sunoco fan contest that required nothing more than a social media account to win. You could not purchase it. Only 1,000 bottles were created and it was never made again. I was able to get my hands on one bottle after searching for about a year when the first bottle ran out. Get it while you can!
Pronounced "Burnt Rub-air" (love how they made it seem French), the fragrance is a little sweet, a lot burnt, and with one whiff you are at the track. Sunoco, the official fuel of Nascar, IndyCar, and the National Hot Rod Association, created a fragrance that captures the essence of racing and it will make your life go vroom!
A number of editors and influencers were sent promotional packages and they posted about it on blogs and social media. Dealers and distributors were also sent the product, with invitations to attend local races, meet the drivers and the Sunoco team. Once the TV spots and social posts debuted, captivated fans wanted to know how they could get their hands on a bottle. But rather than make the fragrance available to buy, Sunoco's premise was that – like a checkered flag in racing – Burnt Rubber could not be bought, only won. This created scarcity and exclusivity and it is still a very tricky fragrance to find today.
