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VINTAGE - Dana Voodoo Perfume

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VINTAGE - Dana Voodoo Perfume
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Warranty

All sales are final, we are a perfume sampling company - letting you try perfume…

Warranty

All sales are final, we are a perfume sampling company - letting you try perfume before you invest in a bottle. Unfortunately, we cannot refund any product that you do not like. If you are new to perfume or wanting to break out of wearing the same scent, try our starter sampler packs so that you can find the perfume that works for you.

Description

 

Manufacturer:

Dana

Fragrance Name:

Voodoo (Vudu in Europe)

Year Introduced:

1949

Gender:

Feminine

Strength:

Perfume

Notes:

Top notes of aldehydes, heliotrope, cassis, tarragon, thyme, basil and clove; middle notes of Bulgarian rose, violet, carnation, jasmine and orange blossom; and base notes of orris, ambergris, sandalwood, cedar, patchouli, vanilla, costus and vetiver 

Advertising Slogan:

Perfume of the Night

 

Voodoo was launched in 1949 but was spelled "Vudu" for distribution in Europe. It has been said that Dana owned the name since 1938 or 1939 so perhaps they were working on it for that long. Voodoo is a spicy oriental fragrance for women. There is no information for notes on Fragrantica but I did find a listing of notes from the Dana blogspot which has them listed as: 

  • Top notes: aldehydes, heliotrope, cassis, tarragon, thyme, basil and clove
  • Middle notes: Bulgarian rose, violet, carnation, jasmine and orange blossom 
  • Base notes: orris, ambergris, sandalwood, cedar, patchouli, vanilla, costus and vetiver 

An ad in the New Yorker in 1949 reads: "Dana, whose Tabu is still presumably destroying the moral fibre of men, has perfected a new weapon, called Voodoo...Perfume of the night, a new, haunting as tribal drum...powerful."

Another ad from 1949 in Mademoiselle reads: "Dana has a special way with perfumes, and Voodoo, their newest, is the most strangely- exciting and wonderful of them all."

The copy of a 1949 magazine ad reads: "VOODOO. . . Perfume of the Night. A completely new fragrance by Dana. It has long been the deepest desire of Dana to go beyond the acknowledged powers of perfume ...to do more than glorify, by surrounding a lovely woman with a glittering veil of fragrance...For Dana believed that perfume could be more than an intriguing accessory... somewhere there must be a hidden essence which could spring the panels to unexplored realms of soul-sweeping excitement. A perfume to conjecture visions of what might be---in mysterious shadows ahead...Voodoo is that vision. Here at last, a perfumed lure to the imagination, a delirious promise of pleasures formerly unexplored. For Voodoo is never unobtrusive, its fervent essence stirs, challenges, activates the emotions."

And finally an ad from 1951 reads: "VOODOO..Dana's newest perfume masterpiece. Known in Paris as the perfume of the night and considered here as a fragrance that must be worn with great care."

I was only able to find a couple of advertisements for Voodoo but there was very intriguing copy written for the fragrance.

The last advertising slogan I have (and I cannot remember where I found this) reads: "This magnificently different perfume possesses, above all, the ability to create an acute awareness of just you."

My favorite description of Voodoo comes from three postings from the The Vintage Perfume Vault: 

On February 14, 2009, Amelia wrote: "The perfume in my sample smells very sweet and cherry flavored, like the pie with spices and everything. A heliotrope laden scent with herbal top notes and a typical dirty french base, is what I get. Today I smell lots of cloves and cinnamon in it, too, but I could've sworn before it was just sweet cherry." 

On March 10, 2009, Amelia wrote: "And this is what I smell; at the open is a savory herb- tarragon, thyme or basil. I'm not able to tell these apart super well (in perfume form at least) but I smell a certain something, an unexpected turn away from the usually fruity or floral citrus of most perfume openings. Amouage Jubilation 25 opens with tarragon and that smells similar to the herb effect I get here. Along with the tarragon comes a rapidly sweetening violet-cherry symphony, in which I find big heliotropin, with ionone, orris, jasmine, cassis, orange blossom and clove bud facets all present. As the scent progresses into middle and dry down, two different stories present... One is the story of french soap, a clean up involving creamy carnation, rose and a little vanilla. But the other side is far more disturbing tale, that of dusty dirty hair, old wax candles and muddy vetiver. This is costus - a big part of the darker side of Vudu, whose scent recalls voodoo rituals replete with shrunken heads, dried chicken's feet and blood mixing with dirt and ashes." 

And then on June 15, 2009, Amelia wrote: "On wearing Vudu again, there is an incense-y quality that I didn't focus on so much before, which positively hums next to the turgid, vulcanized tuberose that forms the heart of Vudu. I still consider this to be one of my most 'cherry' perfumes but it's an accent, really. The top notes seem more ordinary to me now as well - just some nice candied citrus paired with a cooling kiss of menthol from those narcotic whites, rather than the more adventurous herbs (basil, thyme??) I'd smelt so keenly before. I still get that odd human hair note, or is it more musty-mildewy now? The chypre base, a mossy, slightly powdery-resinous delight, still forms a perfect cradle, tenderly cupping and swirling all of those other scent notes into a coherent composition. Sometimes I write about a perfume like this one hoping to jar someone's memory or perhaps draw a few more examples of the fragrance out of the woodwork. And some times it even works out. But as for Voodoo, no. Apparently it has dropped away into a sad oblivion of nearly total extinction. Why? Was it just another fruity chypre in the end, and all too ordinary? Or maybe something closer to the opposite is closer to the truth... perhaps it was too extraordinary, too different? In fact, it seems that Voodoo was the most expensive of Dana's offerings stateside at the time of its USA release and if by chance it was brought back today I believe it would receive rave reviews."

Another fragrance I cannot believe I had not tried and it is so hauntingly gorgeous--this is a must try for any vintage perfume lovers!

Voodoo is discontinued, probably in the early 1960s.

This is the pure perfume version of the fragrance. We were lucky enough to find a full, unopened (kind of sad to open it) bottle of Voodoo parfum, probably one of the very few left!!

 

 

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