Acqua di Parma Lily of the Valley
Acqua di Parma
VINTAGE Helena Rubinstein Heaven-Sent was launched in 1941 and has top notes of bergamot, lemon, orange, neroli and spearmint; middle notes of rose, carnation, ylang-ylang and lily of the valley; and base notes of amyris, patchouli, vetiver, sandalwood, oak moss, musk and benzoin.
Heaven-Sent was launched in 1941 and was Helena Rubinstein’s first scent for the masses. It was an innocent, fresh floral bouquet that was incredibly popular. Apparently the name came about because after trying hundreds of samples until she finally found one that she liked, she said “What a heavenly scent”. She launched the perfume by dropping balloons containing perfume samples from her Fifth Avenue penthouse. This was a very unusual and successful launch and several hundred women filled Fifth Avenue to grab for the balloons.
Heaven-Sent was one of the first products to use a pop song in their advertising campaigns. It featured Donovan's "Wear Your Love Like Heaven" in 1968 and featured the lyrics: "Suddenly, there’s a heavenly fragrance that clings. It’s Heaven Sent. Suddenly, you’re an imp wearing angel’s wings. In Heaven Sent, suddenly, you are all the things you want to be, a little bit naughty but heavenly..in Heaven Sent!”
Heaven-Sent is currently distributed by Dana Classic Fragrances who reformulated it in the 1980s and put it back on the market again due to high demand. Their newest reformulated version came out in 2001 and was created by Loc Dong but neither of these hold a candle to the original.
This is the original Helena Rubinstein version of the fragrance, and we are decanting it from the bottle depicted in the picture, the angel-looking bottle.