Xyrena is a compound of two terms - XY (the male and female chromosomes) and RENA (from the Latin word renascor which means "to be renewed or reborn). It also means “enchanter” in Old Greek. The company specializes in cruelty-free and vegan products certified by PETA, Leaping Bunny and Vegan Awareness Foundation. Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery."
With digital streaming on the rise and movie theaters becoming a relic, Xyrena decided to capture the timeless atmospheric scent of a cinema for film buffs to enjoy anytime, anywhere, forever. Created by head perfumer Killian Wells, whose first job was as a movie theater projectionist and assistant manager, it features notes of hot buttered popcorn, a classic cola accord, soft pretzels, and red licorice. Cinemaniac is a fragrance so realistic that it’ll transport you to a cineplex whenever you want.
Cinemaniac is an extrait de parfum.