Xyrena is a compound of two terms - XY (the male and female chromosomes) and RENA (from the Latin word renascor which means "to be renewed or reborn). It also means “enchanter” in Old Greek. The company specializes in cruelty-free and vegan products certified by PETA, Leaping Bunny and Vegan Awareness Foundation. Xyrena describes itself as "a defiant cosmetics startup that includes the world's first celebrity-partnered on-demand perfumery."
Xyrena created the first and only true new shoe fragrance. Serving double duty, Sneakerhead™ can be used as a traditional parfum or a renewal spray to make a favorite pair of kicks smell factory fresh. With notes of rubber sole, industrial glue, leather, and textile, Sneakerhead™ is a faithful reproduction of the scent craved by shoe connoisseurs (aka Sneakerheads).
Sneakerhead™ is an extrait de parfum.
