12:00 is warm, sweet and irresistible. It is a scent that stops time. The moment that marks the end of what was and the beginning of what could be. Spun sugar wraps you in a soft, airy sweetness—delicate yet irresistible—while tart, juicy raspberry adds a vibrant pop of brightness and spontaneity. Ambroxan grounds this gourmand scent with a sensual warmth, and a skin-like, velvety finish that clings to you in the most intimate way. Equal parts playful, sophisticated and seductive, 12:00 enters the room with you and lingers long after you leave. An unforgettable trace that makes time stand still. 12:00 features top notes of Australian pink pepper, jasmine petals and saffron; middle notes of raspberry and creamy blonde woods; and base notes of Ambroxan, spun sugar and French oakmoss. It is an eau de parfum, edp.
Fragrantica: In the opening: I get a blast of sweet airy spun sugar along with pops of fruity raspberry, almost like a raspberry crème (super yummy), with a noticeable pink pepper note that adds a lil soft spicy touch to everything - especially in the opening. Imagine a rasberry crème with sprinkles of cracked pepper on top. There’s an overall airy muskiness with some ambroxan and creamy woods adding warmth and depth. But nothing is overdone. (I don’t even like pink pepper but I think it’s gorgeous in this fragrance). The most prominent notes that I get are: spun sugar, raspberry and pink pepper. This scent is done in a more subtle way, yet I wouldn’t say it’s a full on skin scent. You get a nice blend of notes that are noticeable throughout the wear, I can smell it on myself perfectly fine when I have it on, it creates a lovely scent bubble. It’s the perfect amount of each note imo. The longevity is good on skin and amazing on clothes - I still get yummy whiffs of it the next day on my shirt. I have ZERO complaints. My key words to myself: Subtle - sweet - airy - spun sugar - fruity, tart, juicy - raspberry crème - pink pepper - gourmand - musky - warm - soft spicy - creamy woods - creamy - yummy - irresistible - delicate - soft - addicting - playful - enveloping - comforting - cozy - a happy scent for me - fave addicting whiffs - year round scent - pretty - feminine - sensual - easy reach! Also i’m really getting sick of people commenting things about “oh just another wanna be Baccarat 540 clone”. Just bc this is an airy fragrance doesn’t automatically mean it’s a wanna be 540 clone. I personally LOVE airy sweet fragrances, and know a ton of people do, they’re the best! Just bc something is airy and sweet doesn’t make it a copy cat, unoriginal waste of a fragrance. And if that’s not what you’re into, then just move along?? No need to comment on every release that you think is trying to “copy baccarat”. That is just so lame to me. But anyways I think this was an amazing release and 12:00 has quickly become a new top favorite fragrance in my collection and I can’t stop reaching for it, which says a lot when you have a large collection. I 10/10 recommend and I think many people will really love this one. Definitely a safe blind buy imo unless you’re a full time baccarat hater, or if you can’t stand any pink pepper.
Fragrantica: This opens with a strong pink pepper and raspberry hit. Then it gets airy and sweet. It smells nothing like BR 540. It is so tiring how people keep relating literally any fragrance to BR 540. Get a better criticism already. This is an excellent fragrance, great price, and lasts forever.
Fragrantica: Off the rip, I got BR540 vibes- HOWEVER within 5 mins this goes into it's own- sweet, simple and cold. High pitch sweetness in a soft way like Mariah Carey's voice -~oh, when you walk by every night, talking sweet and looking fine ... I like it a lot.
