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Popular Women's Fragrances From the 1970s

  • Revlon Charlie1970woodstock.jpg
  • Yves Saint Laurent Opium
  • Nina Ricci L'Air du Temps
  • Cacharel Anais Anais
  • Avon Sweet Honesty
  • Love's Baby Soft
  • Faberge Babe
  • Goya Aqua Manda
  • Prince Matchabelli Aviance Night Musk
  • Revlon Ciara

Popular Men’s Fragrances From the 1970s

  • Faberge Brut1970bb.jpg
  • Leeming Hai Karate
  • MEM English Leather
  • Shulton Old Spice
  • Paco Rabanne Pour Homme
  • Shulton Pierre Cardin
  • Ralph Lauren Polo
  • Jovan Musk for Men

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Fragrances in the 1970s

The 1970s were full of musky and woodsy fragrances. Since the late 1960s, single-note musk fragrances had been very popular and they reached their peak in the 70s. Starting in the 1970s fragrance became a part of daily life. 197 fragrances (128 women, 69 men) launched during the 1970s as compared to 77 (46 women, 31 men) in the 1960s and only 36 (30 women, 6 men) in the 1950s.

It is the decade that saw an increase in unisex fragrances and the creation of the first natural and organic perfumes which were made by Aveda. Men's new launches were in the chypre category and floral aldehydes and the use of oak moss in women's fragrances really exploded in the 1970s.

Avon was big in the 1970s as well as Jovan and lifestyle scents became very popular after the launch of Revlon's Charlie.

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1970s Retro Fragrances

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