Byredo Perfumes, a niche perfume line, was founded in 2006 in Sweden. Byredo's creator Ben Gorham is a former basketball player. Gorham wanted to create perfumes of quality while keeping their production in Sweden.
Ben Gorham had been fascinated with fragrance much of his life - he was one of us! - a total perfume geek. When he meet Pierre Wulff, a perfumer, Byredo Perfumes came into being - with the name of the company meaning "by redolence."
Byredo Perfumes launched several perfumes with the introduction of the line - the most popular among them were Pulp and Gypsy Water. These two Byredo fragrances couldn't be more different. Pulp is tart and fruity, with tart set to Stun. Gypsy Water is smooth, warming, a slightly addictive cashmere sweater feel. All of the Byredo fragrances are limited on the number of ingredients in each so it does not lose its unique theme - all of which are said to be created around a memory of Ben Gorham.
Gorham's Indian heritage (his mother was Indian) continues to influence the perfumes in the Byredo line. He has said about his perfumes, "I have always been fascinated by the world of fragrance and its effect on my memories and impressions. Through BYREDO I want to communicate my own personal experiences - to contribute to an almost collective memory of time and place. I also believe in a modern approach without losing olfactory techniques - of simply bringing together the best of old and new."
Byredo has continued to add new fragrances to their line and currently Ben Gorham works inb conjunction with perfumers Olivia Giacobetti and Jerome Epinette.