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Byredo Perfumes, a niche perfume line, was founded in 2006 in Sweden. Byredo's creator Ben Gorham is a former basketball player. Gorham wanted to create perfumes of quality while keeping their production in Sweden.  

 Ben Gorham had been fascinated with fragrance much of his life - he was one of us - a total perfume geek! When he met Pierre Wulff, a perfumer, Byredo Perfumes came into being - with the name of the company meaning "by redolence."

Byredo Perfumes launched several perfumes with the introduction of the line - the most popular among them were Pulp and Gypsy Water. These two Byredo fragrances couldn't be more different. Pulp is tart and fruity, with tart set to Stun. Gypsy Water is smooth, warming, a slightly addictive cashmere sweater feel. All of the Byredo fragrances are limited on the number of ingredients in each so it does not lose its unique theme - all of which are said to be created around a memory of Ben Gorham.

Gorham's Indian heritage (his mother was Indian) continues to influence the perfumes in the Byredo line. He has said about his perfumes, "I have always been fascinated by the world of fragrance and its effect on my memories and impressions. Through BYREDO I want to communicate my own personal experiences - to contribute to an almost collective memory of time and place. I also believe in a modern approach without losing olfactory techniques - of simply bringing together the best of old and new."

 Unforgettable Olfactory Experiences that Connect with Emotions

Byredo’s aim was not only to create perfumes; he wanted to “derive” products and experiences from memories and emotions. With his novel approach he has reinvented the concept of luxury - where creation is driven by emotions.

Almost everybody at some point has felt the solid connection between perfumes and memories and emotions. A scent can trigger past memories and even vivid scenes and emotions associated with them. Sound familiar?

There’s a medical reason for it too. Smells are processed differently than touch or taste. For instance, when we eat, see, or touch something, the sensory information is sent to the thalamus which then sends the information to the brain areas responsible for processing that data.

Not smells though! Smells are directly transmitted by the olfactory bulb to the amygdala and hippocampus which are the regions for emotion and memory. Here’s another interesting fact: Our body has at least 1,000 different types of smell receptors as opposed to only four receptors for touch and four for light. So now we know why scents have such a strong connection to our emotions and memories!

Have You Tried These Byredo Fragrances?

Byredo has continued to add new fragrances to their line and currently Ben Gorham works in conjunction with perfumers Olivia Giacobetti and Jerome Epinette.

 Byredo Gypsy Water

Try the Byredo Gypsy Water perfume sample as an example of some of the soft warmth this line has. The Gypsy Water pays a tribute to the Gypsy lifestyle, with a woody aroma that is comforting with the lovely scents of sandalwood, vanilla, incense, and musk.

Byredo Pulp

Try the Byredo Pulp fragrance sample if you want to try a super-tart fragrance. It has an intense scent that is a combination of fruity and floral fragrances including peach flower, fig, cardamom, bergamot, cedarwood, blackcurrant, red apple, praline, and tiare.


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