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Dior (Christian)

Christian Dior perfumes were a secondary part of the famous designer's business.  After years of successful clothing design, Christian Dior launched his first perfume, Miss Dior, in 1947.  ”What I remember the most about the women who were part of my childhood was their perfume – perfume lasts much more than the moment," was what Dior had to say in his biography about perfume and its impact on his life and memories.

When Dior handed over the sketch to Jean Carles and Paul Vacher for the perfume Miss Dior, he only told them "Create a fragrance that is like love."  Many other perfumes followed, some of the most classic and unique created by Edmond Roudnitska, including Diorella, Diorama, Dior Dior, the classic Diorissimo, Eau Fraiche, and the men's classic Eau Sauvage.

Christian Dior died in 1957.  Dior continued to launch fragrances, including Poison in the 1980s, which was Dior's answer to Yves Saint Laurent Opium. Interesting to note that Yves Saint Laurent worked for Dior at one time.

One of Dior's best-selling perfumes is J'Adore, launched in 1999.  It is threatening Chanel No. 5 as the best-selling perfume in the world.

Dior is now owned by LMVH.  Christian Dior fragrances changed the direction of perfume, from the spare, elegant Diorissimo to the complicated Diorling, to the very accessible super-pretty J'Adore (J'Adore Absolu is the best flanker made, it render J'Adore the best it can be and far superior to the original).

Dior entered the exclusive market with Bois d'Argent and others, first selling them in only a few locations - so few that no self-respecting perfumista could find them!  Eventually they pulled the original scents back into an exclusive collection, adding some incredibly beautiful scents to the line-up, like New Look 1947, Patchouli Imperiale, Oud Ispahan. Given the '90s and most of 2000s not terribly exciting perfume releases from Dior, the entry of these into the market gave us a lot of relief.  Perhaps Dior's best days in perfume are still.

Try a Dior Bois d'Argent sample to get an idea of where Dior's best modern perfumery is going.  Try a Dior Diorissimo sample to try one of their effortlessly elegant classic perfumes.


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